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The Business of Tourism
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The Business of Tourism

12 Revised edition

Book Details

Format Paperback / Softback
ISBN-10 1529780985
ISBN-13 9781529780987
Edition 12 Revised edition
Publisher Sage Publications Ltd
Imprint Sage Publications Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 21st, 2022
Print length 648 Pages
Weight 1,524 grams
Dimensions 19.50 x 26.30 x 3.30 cms
Product Classification: Tourism industry
Ksh 11,400.00
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This text provides a clear introduction to the business of tourism as well as discussing the key issues facing the tourism industry such as Brexit, Covid-19 and sustainability.
Tourism as an industry is constantly evolving. Trends and attitudes are susceptible to changes in what people look for in a holiday, which can change within different economic contexts; generational shifts; the political landscape; and most recently, the Covid-19 global pandemic.

This popular and comprehensive textbook helps students to not only understand these changes but study them with a critical mindset and historical perspective, desirable for success in assessments. The text also continues to retain its focus on ‘business’ and the operational aspects of tourism, making it especially useful for students considering a career and/or short term placement in the tourism industry.

This 12th edition of The Business of Tourism includes updates to take in changes to the tourism industry and consumption behaviours as a result of:

  • Brexit (the UK’s decision to leave the European Union)
  • the pandemic and its impacts on nature; the operation of attractions; event tourism; hotel chains; transport; and governmental support
  • Sustainability and the reduction of the negative impacts caused by tourism

Chris Holloway was a former Professor of Tourism Management at the University of the West of England.

Claire Humphreys is a former Head of Department and Principal Lecturer at the University of Westminster.

 


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