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The Business Plan
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The Business Plan : How to Win Your Investors' Confidence

Softcover reprint of hardcover 1st ed. 2007

Book Details

Format Paperback / Softback
ISBN-10 3642064868
ISBN-13 9783642064869
Edition Softcover reprint of hardcover 1st ed. 2007
Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture DE
Country of Publication GB
Publication Date Feb 12th, 2010
Print length 181 Pages
Weight 252 grams
Dimensions 23.30 x 15.70 x 1.20 cms
Ksh 8,100.00
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In starting a new enterprise one must be able to both plan and realize their initial goal. Each section of the book closes with a set of key questions thusly providing a roadmap for building a successful business' from the planning stage to successful marketing to finding investors.

This book provides the essentials to write a successful business plan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is beautifully structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the business plan project.


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