The Business Plan : How to Win Your Investors' Confidence
Softcover reprint of hardcover 1st ed. 2007
Book Details
Format
Paperback / Softback
ISBN-10
3642064868
ISBN-13
9783642064869
Edition
Softcover reprint of hardcover 1st ed. 2007
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Feb 12th, 2010
Print length
181 Pages
Weight
252 grams
Dimensions
23.30 x 15.70 x 1.20 cms
Ksh 8,100.00
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In starting a new enterprise one must be able to both plan and realize their initial goal. Each section of the book closes with a set of key questions thusly providing a roadmap for building a successful business' from the planning stage to successful marketing to finding investors.
Necessity of planning.- Business plan project.- Executive summary.- Business idea and strategic goals.- Management team and organization.- Products and services.- Market and competition.- Marketing and sales.- Research and development.- Production.- Procurement and logistics.- Finance.- The way to the investor.
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