The Cambridge Handbook of Algorithmic Price Personalization and the Law

This Handbook is the only book covering all aspects of algorithmic price personalization. It is a one-stop reference for the political and legal community interested in digital markets, competition, privacy, and consumer protection. The book will be useful for policymakers, stakeholders, academics, and students working in digital market policy.

In the current digital era, the growth of digital commerce and the data-driven economy has created new opportunities for firms to predict consumer behavior, including their willingness to pay a certain price. This practice of algorithmic pricing has become a widespread business model, raising concerns among economists and lawyers about its impact on the market and society. The Cambridge Handbook of Algorithmic Price Personalization and the Law is a comprehensive overview of the key debates surrounding algorithmic pricing, written by a multidisciplinary group of scholars with expertise in legal, economic, data science, and marketing research. The Handbook critically examines existing knowledge, identifies weaknesses, and proposes feasible alternatives for legal analysis, market regulation, and protection of vulnerable individuals. This comprehensive overview of algorithmic pricing is a one-stop reference for the political and legal community.