The Cambridge Handbook of Consumer Psychology
Book Details
Format
Hardback or Cased Book
Book Series
Cambridge Handbooks in Psychology
ISBN-10
1107069203
ISBN-13
9781107069206
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 9th, 2015
Print length
780 Pages
Weight
1,384 grams
Dimensions
18.80 x 26.20 x 3.50 cms
Product Classification:
SociologySocial, group or collective psychologyEconomicsMarket research
Ksh 32,600.00
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This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy.
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