The Cambridge Handbook of Consumer Psychology
Book Details
Format
Paperback / Softback
Book Series
Cambridge Handbooks in Psychology
ISBN-10
110764142X
ISBN-13
9781107641426
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 16th, 2017
Print length
780 Pages
Weight
1,394 grams
Dimensions
18.00 x 25.50 x 4.20 cms
Product Classification:
SociologySocial, group or collective psychologyEconomicsMarket research
Ksh 11,350.00
Re-Printing
0 in stock
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This Handbook provides a comprehensive overview of the latest research in consumer psychology and considers future directions for the field. Leading scholars examine findings through individual, interpersonal, and societal lenses to answer key questions, such as why consumers make the purchases they do and which purchases make them truly happy.
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.
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