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The Cambridge Introduction to Intercultural Communication
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The Cambridge Introduction to Intercultural Communication

Book Details

Format Hardback or Cased Book
ISBN-10 1108842712
ISBN-13 9781108842716
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 8th, 2022
Print length 262 Pages
Weight 676 grams
Dimensions 18.30 x 26.10 x 2.40 cms
Ksh 15,650.00
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Ideal for undergraduate introductory courses as well as the training and coaching of practitioners in Intercultural Communication, International Communication and Cross-cultural Communication. Provides concise, up-to-date overviews of key topics, a variety of tasks, and eighteen case studies for in-depth discussions, homework, and assessments.
Uniquely interdisciplinary and accessible, The Cambridge Introduction to Intercultural Communication is the ideal text for undergraduate introductory courses in Intercultural Communication, International Communication and Cross-cultural Communication. Suitable for students and practitioners alike, it encompasses the breadth of intercultural communication as an academic field and a day-to-day experience in work and private life, including international business, public services, schools and universities. This textbook touches on a range of themes in intercultural communication, such as evolutionary and positive psychology, key concepts from critical intercultural communication, postcolonial studies and transculturality, intercultural encounters in contemporary literature and film, and the application of contemporary intercultural communication research for the development of health services and military services. The concise, up-to-date overviews of key topics are accompanied by a wide variety of tasks and eighteen case studies for in-depth discussions, homework, and assessments.

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