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The Carlsberg Story

By: Ditlev Tamm (Author)

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Ksh 8,650.00

Format: Paperback or Softback

ISBN-13: 9783030526696

Publisher: Springer Nature Switzerland AG

Publication Date: Aug 26th, 2020

Weight: 330 grams

Dimension: 15.50 x 23.40 x 1.60 cms

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Further chapters cover business agreements concerning the Danish beer market in the 20th century, the relations with Tuborg Ltd., the period of occupation in 1940-45, and how Carlsberg finally merged with - but in reality took over -Tuborg in 1970 and missed out on international business opportunities in the 1980s and 1990s.

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