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The Channel Whisperer
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The Channel Whisperer : How to Recruit, Manage and Develop Your Distributors

Book Details

Format Paperback / Softback
ISBN-10 9401450471
ISBN-13 9789401450478
Publisher Lannoo Publishers
Imprint Lannoo Publishers
Country of Manufacture BE
Country of Publication GB
Publication Date Jun 27th, 2018
Print length 200 Pages
Weight 336 grams
Dimensions 17.00 x 23.90 x 1.30 cms
Ksh 5,400.00
Werezi Extended Catalogue 0 in stock

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One of the first books to tackle every aspect of dealing with distributors. Features a chronological, easily applicable and international approach. Contains useful templates.
Dealing with distributors can be hard. They are constantly looking for better and exclusive deals, form a bad fit with your company''s strategy, do not spend enough time on your products and rely too heavily on your support. At least, that is the viewpoint of many managers. However, getting a better result from the cooperation with distributors starts at your own organization. Distributors aren''t just clients, but an essential extension to your own organization. That means they should be treated as such. Because why would your distributor want to work exclusively for your organization? Once organizations start tweaking their attitude towards distributors in the right ways, they will undoubtedly only stand to gain from their cooperation with distributors.

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