The Chasm Companion : A Field Guide to Crossing the Chasm and Inside the Tornado
by
Paul Wiefels
Book Details
Format
Paperback / Softback
ISBN-10
1841124680
ISBN-13
9781841124681
Publisher
John Wiley and Sons Ltd
Imprint
Capstone Publishing Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 20th, 2002
Print length
352 Pages
Weight
554 grams
Dimensions
21.10 x 17.80 x 2.00 cms
Product Classification:
Sales & marketing
Ksh 4,500.00
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Presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value.
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