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The Church as a Brand
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The Church as a Brand : Identifying Strengths, Preserving Identity, Building Trust

Book Details

Format Hardback or Cased Book
ISBN-10 3658515643
ISBN-13 9783658515645
Publisher Springer Fachmedien Wiesbaden
Imprint Springer Fachmedien Wiesbaden
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 12th, 2026
Print length 137 Pages
Ksh 13,500.00
Werezi Extended Catalogue 0 in stock

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This book shows how churches can discover and strengthen their distinctive identity—enabling them to present themselves as a strong brand both internally and externally. Instead of focusing on superficial advertising, it highlights what truly defines churches and how they can live and communicate these values credibly. Combining insights from brand sociology with real-life examples, including a detailed case study from the Diocese of Feldkirch/Vorarlberg (Austria), the book offers practical guidance for authentic and collaborative church leadership. It is aimed at those who want not only to manage their church in challenging times, but to actively shape its development—preserving what is valuable while addressing necessary change.

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