The College Textbook Publishing Industry in the U.S. 2000-2022 : The Search for Competitive Marketing Strategies
1st ed. 2023
Book Details
Format
Hardback or Cased Book
Book Series
Marketing and Communication in Higher Education
ISBN-10
3031304144
ISBN-13
9783031304149
Edition
1st ed. 2023
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 18th, 2023
Print length
133 Pages
Ksh 6,300.00
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This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers.
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