The Competitive Advantage of Emerging Market Multinationals
Book Details
Format
Hardback or Cased Book
ISBN-10
1107032555
ISBN-13
9781107032552
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 4th, 2013
Print length
376 Pages
Weight
670 grams
Dimensions
22.90 x 15.20 x 2.20 cms
Product Classification:
Business innovationEntrepreneurshipInternational businessMultinationals
Ksh 13,300.00
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Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.
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