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The Competitive Advantage of Emerging Market Multinationals

By: Cambridge) Williamson Peter J. (Judge Business School (Author) , Boston) Ramamurti Ravi (Northeastern University (Author) , Afonso Fleury (Author)

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Ksh 17,750.00

Format: Hardback or Cased Book

ISBN-13: 9781107032552

Publisher: Cambridge University Press

Publication Date: Apr 4th, 2013

Weight: 670 grams

Dimension: 22.90 x 15.20 x 2.20 cms

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Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.

Get The Competitive Advantage of Emerging Market Multinationals by Peter J. (Judge Business School, Cambridge) Williamson at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Cambridge University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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