The Complete Marketer : 60 Essential Concepts for Marketing Excellence

by Malcolm McDonald , Mike Meldrum

Book Details

Format Paperback / Softback

ISBN-10 0749466766

ISBN-13 9780749466763

Publisher Kogan Page Ltd

Imprint Kogan Page Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date May 3rd, 2013

Print length 336 Pages

Weight 503 grams

Dimensions 23.50 x 16.70 x 2.20 cms

Product Classification: Sales & marketing

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Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.

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