The Complexity Turn : Cultural, Management, and Marketing Applications
1st ed. 2017
Book Details
Format
Hardback or Cased Book
ISBN-10
3319470264
ISBN-13
9783319470269
Edition
1st ed. 2017
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Feb 23rd, 2017
Print length
254 Pages
Weight
542 grams
Dimensions
24.50 x 16.50 x 2.10 cms
Ksh 19,800.00
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A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set.
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens-several recipes indicate high/low outcomes.
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