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The Conquest of Cool

By: Thomas Frank (Author)

1 in stock

Ksh 3,250.00

Format: Paperback or Softback

ISBN-13: 9780226260129

Publisher: The University of Chicago Press

Publication Date: Dec 1st, 1998

Weight: 454 grams

Dimension: 15.90 x 22.90 x 1.80 cms

Category: Social & cultural history

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An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

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