The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
by
Thomas Frank
Book Details
Format
Paperback / Softback
ISBN-10
0226260127
ISBN-13
9780226260129
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 1st, 1998
Print length
322 Pages
Weight
456 grams
Dimensions
15.90 x 22.90 x 1.80 cms
Product Classification:
Social & cultural historyCultural studiesConsumerismAnthropologyAdvertising industry
Ksh 3,850.00
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An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.
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