The Construction of Corporate Identities by Chinese and American Airlines on Social Media : A Cross-Cultural Multimodal Study
2024 ed.
by
Ying Hua
Book Details
Format
Hardback or Cased Book
ISBN-10
9819761875
ISBN-13
9789819761876
Edition
2024 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Nature
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 18th, 2024
Print length
206 Pages
Ksh 19,800.00
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Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective.
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