The Construction of English : Culture, Consumerism and Promotion in the ELT Global Coursebook
by
J. Gray
Book Details
Format
Paperback / Softback
ISBN-10
1137507241
ISBN-13
9781137507242
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 29th, 2010
Print length
218 Pages
Weight
300 grams
Dimensions
21.80 x 14.10 x 1.60 cms
Ksh 19,000.00
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This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
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