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The Consumer Interest (RLE Consumer Behaviour)

By: J. D. Forbes (Author)

1 in stock

Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9781138838246

Publisher: Taylor & Francis Ltd

Publication Date: Nov 23rd, 2016

Dimension: 21.60 x 13.80 x 45.30 cms

Category: Market research

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This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.

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