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The Consumer . . . or Else!

By: Donald F Dufek (Author) , Camille P Schuster (Author)

Manufacture on Demand

Ksh 14,050.00

Format: Paperback or Softback

ISBN-13: 9780789015693

Publisher: Taylor & Francis Inc

Publication Date: Nov 26th, 2003

Dimension: 21.00 x 14.80 x 36.00 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.

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