The Content Marketing Handbook : How to Double the Results of Your Marketing Campaigns
Book Details
Format
Paperback / Softback
ISBN-10
1599186608
ISBN-13
9781599186603
Publisher
Entrepreneur Press
Imprint
Entrepreneur Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 5th, 2020
Print length
220 Pages
Weight
430 grams
Dimensions
22.00 x 15.10 x 1.70 cms
Product Classification:
Sales & marketing
Ksh 2,900.00
Werezi Extended Catalogue
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Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content.
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Readers will learn how to:
Readers will learn how to:
- Create A-level content that gets noticed, gets read, and eliminates “content pollution”
- Overcome the biggest weakness of content marketing
- Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
- Use content to build brands, enhance reputations, and stand out from the competition
- Plan, execute and measure content marketing in a multichannel environment
- Know when to stop giving away content and start asking for the orders
Get The Content Marketing Handbook by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Entrepreneur Press and it has pages.
