The Continuum of Consumer Choice
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
1032201606
ISBN-13
9781032201603
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 30th, 2025
Print length
218 Pages
Weight
430 grams
Product Classification:
Physiological & neuro-psychology, biopsychologyCognition & cognitive psychologySales & marketing
Ksh 8,300.00
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The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.
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