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The Control Room
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The Control Room : How Television Calls the Shots in Presidential Elections

Book Details

Format Paperback / Softback
ISBN-10 0684867729
ISBN-13 9780684867724
Publisher Simon & Schuster
Imprint The Free Press
Country of Manufacture GB
Country of Publication GB
Publication Date May 18th, 2000
Print length 256 Pages
Weight 244 grams
Dimensions 21.60 x 14.00 x 1.80 cms
Ksh 3,250.00
Manufactured on Demand 0 in stock

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Who will determine what Americans are thinking when they cast their votes in the year 2000?
Martin Plissner, former political director of CBS News, has played a central role in the network coverage of every presidential campaign since 1964. In The Control Room, he shows how all the elements of our nation''s greatest contest -- the primaries, the conventions, the counting of the ballots --are shaped by the networks'' struggle for supremacy in today''s media-intensive age. From the earliest announcements to the final swearing-in, those inside the control rooms determine what Americans care about when they enter the polling booths and whom the country ultimately sends to the Oval Office.

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