The Control Room : How Television Calls the Shots in Presidential Elections
Book Details
Format
Paperback / softback
ISBN-10
0684867729
ISBN-13
9780684867724
Publisher
Simon & Schuster
Imprint
The Free Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 18th, 2000
Print length
256 Pages
Weight
244 grams
Dimensions
21.60 x 14.00 x 1.80 cms
Product Classification:
Media studiesMedia studiesElections & referendaElections and referenda / suffrage
KSh 3,250.00
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Who will determine what Americans are thinking when they cast their votes in the year 2000?
Martin Plissner, former political director of CBS News, has played a central role in the network coverage of every presidential campaign since 1964. In The Control Room, he shows how all the elements of our nation''s greatest contest -- the primaries, the conventions, the counting of the ballots --are shaped by the networks'' struggle for supremacy in today''s media-intensive age. From the earliest announcements to the final swearing-in, those inside the control rooms determine what Americans care about when they enter the polling booths and whom the country ultimately sends to the Oval Office.
Martin Plissner, former political director of CBS News, has played a central role in the network coverage of every presidential campaign since 1964. In The Control Room, he shows how all the elements of our nation''s greatest contest -- the primaries, the conventions, the counting of the ballots --are shaped by the networks'' struggle for supremacy in today''s media-intensive age. From the earliest announcements to the final swearing-in, those inside the control rooms determine what Americans care about when they enter the polling booths and whom the country ultimately sends to the Oval Office.
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