The Convergence Crisis : An Impending Paradigm Shift in Advertising

Name: The Convergence Crisis
Brand: Peter Lang Publishing Inc
SKU: 9781433126079
Price: 19100 KES
Availability: OutOfStock
ISBN: 9781433126079

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by Joanna L. Jenkins

Book Details

Format Hardback

ISBN-10 1433126079

ISBN-13 9781433126079

Edition New

Publisher Peter Lang Publishing Inc

Imprint Peter Lang Publishing Inc

Country of Manufacture US

Country of Publication GB

Publication Date Jan 30th, 2015

Print length 198 Pages

Weight 398 grams

Dimensions 23.20 x 15.40 x 1.60 cms

Product Classification: United States of America, USA Communication studies History of the Americas Society and culture: general Society & culture: general Production & quality control management Production and quality control management History of the Americas

KSh 19,100.00

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The Convergence Crisis tells the story of an impending paradigm shift in advertising. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.

Get The Convergence Crisis by Joanna L. Jenkins at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has 198 pages.