The Corporate Firm in a Changing World Economy (RLE International Business) : Case Studies in the Geography of Enterprise
Book Details
Format
Hardback or Cased Book
ISBN-10
0415657776
ISBN-13
9780415657778
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 27th, 2012
Print length
248 Pages
Weight
650 grams
Product Classification:
International business
Ksh 29,800.00
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This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
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