The Corporate Firm in a Changing World Economy (RLE International Business) : Case Studies in the Geography of Enterprise
Book Details
Format
Paperback / Softback
ISBN-10
1138007935
ISBN-13
9781138007932
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 10th, 2014
Print length
248 Pages
Weight
385 grams
Product Classification:
International business
Ksh 8,800.00
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This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
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