The Cost of Doing Politics : How Partisanship and Public Opinion Shape Corporate Influence
Book Details
Format
Hardback or Cased Book
Book Series
Business and Public Policy
ISBN-10
1009123254
ISBN-13
9781009123259
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 5th, 2022
Print length
200 Pages
Weight
520 grams
Dimensions
23.50 x 15.70 x 1.70 cms
Ksh 14,050.00
Manufactured on Demand
Delivery in 29 days
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Using quantitative and qualitative evidence, Sumner shows that consumer boycotts can work to dissuade companies from donating money to politicians, but may also encourage them to attempt influence by less-visible means. This book is written for scholars and students interested in corporate political influence.
Using quantitative and qualitative evidence, Sumner shows how consumer boycotts can work to dissuade companies from donating money to politicians, but may also encourage companies to attempt influence by largely invisible means. Boycotts do not work as many people expect – by threatening sales. Instead, Sumner shows how boycotts are less a statement of consumer behaviour than a way for people to signal their political inclinations, and they primarily hurt companies by tarnishing their reputation. Political influence is about building relationships, which means that companies have many more options for influence than just PAC contributions and formal lobbying. With these options available, companies can decide how to influence politics when they need to, and the tarnish of boycotts to a company''s image can push some businesses to pursue options that are less noticeable to the public.
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