The Cowboy Hero and Its Audience : Popular Culture As Market Derived Art
Book Details
Format
Hardback or Cased Book
ISBN-10
0879728116
ISBN-13
9780879728113
Publisher
The Popular Press
Imprint
The Popular Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 31st, 2000
Print length
216 Pages
Weight
333 grams
Dimensions
24.00 x 15.80 x 1.90 cms
Product Classification:
Popular culturePopular cultureSales & marketingSales and marketing
Ksh 7,200.00
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Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.
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