The Cult of Beauty : Gender Discourse in Indian Advertising
Book Details
Format
Paperback / Softback
ISBN-10
1032613599
ISBN-13
9781032613598
Publisher
Taylor & Francis Ltd
Imprint
Routledge India
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 30th, 2025
Print length
148 Pages
Weight
453 grams
Product Classification:
Regional studiesCommunication studiesHumanitiesMedia studiesGender studies, gender groups
Ksh 8,300.00
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This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.
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