The Cultural Politics of Femvertising : Selling Empowerment
2022 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Palgrave Studies in (Re)Presenting Gender
ISBN-10
3030991539
ISBN-13
9783030991531
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 19th, 2022
Print length
237 Pages
Weight
456 grams
Dimensions
15.60 x 21.90 x 2.10 cms
Product Classification:
Cultural studiesPopular cultureMedia studiesGender studies, gender groups
Ksh 19,800.00
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This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts.
This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.
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