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The Cultural Politics of Femvertising : Selling Empowerment - 2022 ed.

By: (Edited by) Joel Gwynne

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Ksh 19,800.00

Format: Hardback or Cased Book

ISBN-10: 3030991539

ISBN-13: 9783030991531

Edition: 2022 ed.

Series: Palgrave Studies in (Re)Presenting Gender

Publisher: Springer Nature Switzerland AG

Imprint: Springer Nature Switzerland AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 19th, 2022

Print length: 237 Pages

Weight: 456 grams

Dimensions (height x width x thickness): 15.60 x 21.90 x 2.10 cms

Product Classification: Cultural studies
Popular culture
Media studies
Gender studies, gender groups

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This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts.
This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.

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