Book Details
Format
Paperback / Softback
ISBN-10
1349146854
ISBN-13
9781349146857
Edition
1st ed. 1998
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 1998
Print length
157 Pages
Ksh 16,200.00
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Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale.
Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international business. Through identifying the organisational processes that lead to classic 'cultural problems', the book shows in a practical way how businesses can manage cultural difference more effectively.
Get The Culture Factor by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
