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The Culture of Soft Work
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The Culture of Soft Work : Labor, Gender, and Race in Postmodern American Narrative

Book Details

Format Hardback or Cased Book
ISBN-10 023060823X
ISBN-13 9780230608238
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 12th, 2009
Print length 267 Pages
Weight 424 grams
Dimensions 21.70 x 13.90 x 1.90 cms
Ksh 8,100.00
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The Culture of Soft Work examines American writers' responses to human resource management and motivational techniques in the workplace through readings of postmodern novels and a diverse range of other canonical and popular texts.
American workers over the past half-century have found themselves steeped in management discourses promoting teamwork, synergy, vision, and a host of other concepts meant to inspire an ever deeper commitment to work. The Culture of Soft Work offers an original examination of American writers'' responses to these motivational techniques through readings of postmodern novels and a diverse range of other canonical and popular texts. Building on the work of scholars who have investigated the cultural impact of Frederick W. Taylor''s management theory, this study is the first to examine how post-Taylorist management has shaped Americans'' subjectivity and their art. Hicks ably demonstrates that while Taylor hardened work by stamping it with the masculine imprimatur of science, subsequent management theorists reconceived work as soft, emphasizing its emotional, spiritual, and irrational aspects-a transformation that has redefined work as postmodern and retooled the gendered subjectivity of American workers.

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