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The Cute and the Cool
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The Cute and the Cool : Wondrous Innocence and Modern American Children's Culture

Book Details

Format Hardback or Cased Book
ISBN-10 0195156668
ISBN-13 9780195156669
Publisher Oxford University Press Inc
Imprint Oxford University Press Inc
Country of Manufacture GB
Country of Publication GB
Publication Date May 13th, 2004
Print length 272 Pages
Weight 494 grams
Dimensions 15.50 x 24.00 x 2.20 cms
Ksh 12,850.00
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The cute child -- spunky, yet dependent, naughty but nice -- is largely a 20th-century invention. In this book, Gary Cross examines how that look emerged in American popular culture and how the cute turned into the cool, seemingly its opposite, in stories and games.
The cute child -- spunky, yet dependent, naughty but nice -- is largely a 20th-century invention. In this book, Gary Cross examines how that look emerged in American popular culture and how the cute turned into the cool, seemingly its opposite, in stories and games. Cross shows how adults have created the ideal of the innocent childhood and have used this to project adult needs and frustrations rather than concerns about protecting and nurturing the young -- and how the images, goods, and rituals of childhood have been co-opted by the commercial world. Magazine and TV ads, articles from the popular press, comic strips, movies, radio scripts, childrearing manuals, and government publications support this argument and the book is illustrated with cartoons, toys, ads, and photos.

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