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The Dark Side of Marketing Communications

By: UK) Hill Tim (University of Bath (Author) , Pierre McDonagh (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138587120

Publisher: Taylor & Francis Ltd

Publication Date: Oct 29th, 2020

Dimension: 23.40 x 15.60 x 64.00 cms

Category: Sociology: work & labour

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What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.

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