The Dark Side of Marketing Communications : Critical Marketing Perspectives
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Critical Marketing
ISBN-10
1138587125
ISBN-13
9781138587120
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 29th, 2020
Print length
124 Pages
Weight
640 grams
Product Classification:
Sociology: work & labourSociology: work and labourSales & marketingSales and marketing
Ksh 30,950.00
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What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.
Get The Dark Side of Marketing Communications by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
