The Decline of the Daily Newspaper : How an American Institution Lost the Online Revolution
New
Book Details
Format
Hardback or Cased Book
Book Series
Digital Formations
ISBN-10
1433117207
ISBN-13
9781433117206
Edition
New
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 12th, 2012
Print length
306 Pages
Weight
558 grams
Dimensions
15.80 x 23.20 x 2.30 cms
Product Classification:
Journalistic style guidesCommunication studiesHistoryBusiness & management
Ksh 18,300.00
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Describes the failure of the once powerful US newspaper industry to adapt in the online era. This book provides insight into how the decisions made in the early years of the online era have influenced the industry's economic condition.
This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective the book examines the issues and forces that shaped the industry, during the formative years of the online era through to today’s wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous examples critically detail how newspaper companies viewed online media forms, how they deployed them, and for what purpose. The Decline of the Daily Newspaper provides insight into how the decisions made in the early years of the online era have influenced the industry’s current economic condition.
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