Book Details
Format
Hardback or Cased Book
ISBN-10
3319785672
ISBN-13
9783319785677
Edition
2019 ed.
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 7th, 2018
Print length
233 Pages
Ksh 18,000.00
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This book examines how to optimize design management processes in order to produce innovation within organizations.
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book''s unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
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