The Development Factory : Unlocking the Potential of Process Innovation
Book Details
Format
Hardback or Cased Book
ISBN-10
0875846505
ISBN-13
9780875846507
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 1st, 1996
Print length
343 Pages
Weight
669 grams
Product Classification:
Production & quality control managementManufacturing industries
Ksh 5,750.00
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Discusses both the theory and practice of process development. The book finds that process innovation, not just product innovation, can be the key to a competitive advantage. Its findings are based on an in-depth study of process development projects in a rapidly evolving, high-profile industry.
Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can be used to unlock the potential of process development. In doing so, he provides a window into the more general phenomenon of how organizations create, select, and implement new capabilities.
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