The Development of Scientific Marketing in the Twentieth Century : Research for Sales in the Pharmaceutical Industry
Book Details
Format
Paperback / Softback
ISBN-10
113863011X
ISBN-13
9781138630116
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 7th, 2017
Print length
288 Pages
Weight
438 grams
Dimensions
15.60 x 23.30 x 2.40 cms
Product Classification:
Sales & marketingPharmaceutical industriesHistory of medicine
Ksh 12,050.00
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Get The Development of Scientific Marketing in the Twentieth Century by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
