The Development of Scientific Marketing in the Twentieth Century : Research for Sales in the Pharmaceutical Industry
Book Details
Format
Hardback or Cased Book
ISBN-10
1848935595
ISBN-13
9781848935594
Publisher
Taylor & Francis Ltd
Imprint
Pickering & Chatto (Publishers) Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 1st, 2015
Print length
284 Pages
Weight
610 grams
Dimensions
24.30 x 16.20 x 3.00 cms
Product Classification:
Pharmaceutical industriesHistory of medicine
Ksh 29,700.00
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Get The Development of Scientific Marketing in the Twentieth Century by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
