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The Development of Scientific Marketing in the Twentieth Century

By: Jean-Paul Gaudilliere (Author)

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Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9781848935594

Publisher: Taylor & Francis Ltd

Publication Date: Mar 1st, 2015

Weight: 610 grams

Dimension: 24.30 x 16.20 x 3.00 cms

Category: Pharmaceutical industries

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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