The Digital Popular in India : Mainstreaming the Marginal
1st ed. 2024
Book Details
Format
Hardback or Cased Book
ISBN-10
3031394348
ISBN-13
9783031394348
Edition
1st ed. 2024
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 25th, 2023
Print length
146 Pages
Product Classification:
Popular culturePopular culture
Ksh 19,800.00
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This book will look at digital popular cultures in the post-millennial Indian context and trace patterns of consumption and forms of agency that it engenders thus offering an interpretative analysis of digital content on different platforms. The book consists of three sections.
This book will look at digital popular cultures in the post-millennial Indian context and trace patterns of consumption and forms of agency that it engenders thus offering an interpretative analysis of digital content on different platforms.
The book consists of three sections. The first section centres around novel practices such as transnational consumption of digital popular content. The second section deals with influencer marketing and the ways in which mediated personalities get transformed. The third section includes textual analysis of OTT and other digital content in order to understand its effects on refashioning social identities such as class caste and gender.
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