The Digital Seeker : A Guide for Digital Teams to Build Winning Experiences
Book Details
Format
Hardback or Cased Book
ISBN-10
0231202202
ISBN-13
9780231202206
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 1st, 2021
Print length
200 Pages
Weight
388 grams
Dimensions
14.80 x 22.40 x 2.60 cms
Product Classification:
Business & management
Ksh 3,600.00
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Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy—asking not simply what does someone want, but why they want it—in order to achieve transformative results.
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