The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
Book Details
Format
Paperback / Softback
ISBN-10
0201407191
ISBN-13
9780201407198
Publisher
INGRAM PUBLISHER SERVICES US
Imprint
Perseus Books
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 10th, 1997
Print length
224 Pages
Weight
200 grams
Dimensions
20.90 x 14.20 x 1.50 cms
Product Classification:
Business strategyBusiness competition
Ksh 3,150.00
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The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders.
The classic bestseller outlining tactics for any business striving to achieve market dominance
What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn''t get the message, from Kodak to IBM, faltered.
Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Get The Discipline of Market Leaders by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by INGRAM PUBLISHER SERVICES US and it has pages.
