The Dollarization Discipline : How Smart Companies Create Customer Value...and Profit from It
Book Details
Format
Hardback or Cased Book
ISBN-10
0471659509
ISBN-13
9780471659501
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 21st, 2004
Print length
272 Pages
Weight
560 grams
Dimensions
16.20 x 23.70 x 3.00 cms
Product Classification:
Business & management
Ksh 5,400.00
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How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.
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