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The Dollarization Discipline

By: Inc.) Fox Jeffrey J. (Fox & Company (Author) , Inc.) Gregory Richard C. (Fox & Company (Author)

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Ksh 5,200.00

Format: Hardback or Cased Book

ISBN-13: 9780471659501

Publisher: John Wiley & Sons Inc

Publication Date: Sep 21st, 2004

Weight: 560 grams

Dimension: 16.20 x 23.70 x 3.00 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.

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