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The Dream of a New Social Order

By: Matthew Schneirov (Author)

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Ksh 12,650.00

Format: Hardback or Cased Book

ISBN-13: 9780231082907

Publisher: Columbia University Press

Publication Date: Oct 27th, 1994

Weight: 638 grams

Dimension: 16.20 x 23.50 x 3.20 cms

Category: Social & cultural history

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This study explores how magazines became the first mass medium in the USA and how they expressed a new American culture built on dreams of a better future. The author argues that the birth of the popular magazine at the turn of the 20th century laid the foundations of the modern consumer culture.

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