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The Dynamics of Advertising

By: Jackie Botterill (Author) , UK) MacRury Iain (University of East London (Author) , Barry Richards (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9789058230843

Publisher: Taylor & Francis Ltd

Publication Date: Nov 17th, 2000

Dimension: 23.40 x 15.60 x 56.70 cms

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Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.

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