The Dynamics of Advertising
Book Details
Format
Paperback / Softback
ISBN-10
9058230856
ISBN-13
9789058230850
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 17th, 2000
Print length
296 Pages
Weight
550 grams
Product Classification:
Cultural studiesMedia studiesSociology & anthropology
Ksh 12,000.00
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Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
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