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The Dynamics of Green Innovation in B2B Industries

By: Friederike Esther Rhein (Author)

Extended Catalogue

Ksh 8,650.00

Format: Paperback or Softback

ISBN-13: 9783658321475

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Publication Date: Dec 16th, 2020

Dimension: 21.00 x 14.80 x 50.10 cms

Category: ECONOMICS

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In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process.

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