The Economic Regulation of Broadcasting Markets : Evolving Technology and Challenges for Policy
Book Details
Format
Paperback / Softback
ISBN-10
0521696348
ISBN-13
9780521696340
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 26th, 2007
Print length
368 Pages
Weight
584 grams
Dimensions
22.70 x 15.10 x 2.20 cms
Product Classification:
MicroeconomicsPolitical economyRadio & television industry
Ksh 7,150.00
Manufactured on Demand
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New technology is revolutionizing broadcasting markets. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. How should public policy respond? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of the power of regulation to shape and control broadcasting markets.
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