The Economics of Advertising
Book Details
Format
Paperback / Softback
Book Series
Routledge Library Editions: Advertising
ISBN-10
1138997838
ISBN-13
9781138997837
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 26th, 2015
Print length
256 Pages
Weight
453 grams
Product Classification:
SociologyAdvertisingOrganizational theory & behaviour
Ksh 8,800.00
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
First published in 1934.
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