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The Economics of Digital Shopping in Central and Eastern Europe

By: Barbara Grabiwoda (Author) , Bogdan Mroz (Author)

3 in stock

Ksh 4,100.00

Format: Paperback or Softback

ISBN-13: 9781009108447

Publisher: Cambridge University Press

Publication Date: Mar 3rd, 2022

Weight: 116 grams

Dimension: 15.10 x 22.70 x 0.80 cms

Category: ECONOMICS

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This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.

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