The Economy of Brands
by
J. Lindemann
Book Details
Format
Hardback or Cased Book
ISBN-10
0230232507
ISBN-13
9780230232501
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 7th, 2010
Print length
184 Pages
Weight
454 grams
Dimensions
24.10 x 16.60 x 1.70 cms
Product Classification:
Production & quality control managementProduction and quality control management
Ksh 8,100.00
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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Get The Economy of Brands by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
